ABOUT
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I’m Belma McCaffrey, and my mission is to redefine what we call work.
Thinking bigger is required. 
HOW DID I GET HERE?

Since I can remember, I loved all forms of creativity: drawing, writing, singing, dancing. I worked hard to find the one, that one big talent that would define my work life and purpose.

But, despite my efforts, my skills weren’t clearly laid out before me. I definitely couldn’t sing, and I was no Van Gogh or Picasso.

I spent my school and work life working hard, getting As and accolades, but never fully satisfied. For the past 10+ years, working at large, global companies like the Associated Press, Conde Nast and GroupM, I’ve launched new businesses, reinvented traditional brands, and negotiated multi-million dollar contracts.

I also have a B.A. from Syracuse University, and an M.B.A. from Baruch College, Zicklin School of Business. Passionate about coaching and mentorship, I’m working with Syracuse University to develop the mentorship program for juniors and seniors, and I’ve helped hundreds of professionals develop successful strategies on career and negotiation issues.

It’s been fun, but I’ve always sought more creativity. 

And then I realized creativity is not always in the obvious form.

Creativity happens in a personal story, or a new idea. It’s expansive imagination and love at work. It’s understanding and leading with your WHY: Why you’re here and why you do what you do.

It’s this discovery that pushed me to create WORK BIGGER, an immersive program that helps young professionals find and lead with their missions so that they’re empowered and focused during both the job search and their career paths.  

SO, HOW WILL I HELP YOU?

I’m here to help you redefine what you call work, to provide an enlightening experience – so that we lead from a bigger place.  “I’m looking for a job” is inspiring no one. But finding your mission and leading with it will bring BIG changes to your work life.

Through WORK BIGGER, an immersive coaching and strategy program, I can help you create a career that’s worth waking up for in the morning. 

AND, WHAT’S MY PHILOSOPHY?

It’s not about the big title and a fancy office. A great review can only get you so far. Money is important, but a nice salary won’t just come your way. You’ll have to ask and ask confidently. Procrastination won’t get you anywhere. Fear is common, and boring. Working bigger starts with you. Let’s use our work lives as the vehicle to our creativity.

LET’S REDEFINE WHAT WE CALL WORK.